Data Retailers Can Use Now

Feature in Retail Merchandiser Blog

Retail Merchandiser Blog featured an article written by Mobee’s CRO, Mike Grimes, discussing how to integrate mobile crowdsourced insights into in-store operations. Mobee uses the power of crowdsourced intelligence to collect real-time shopper insights for brand manufacturers, retailers, and QSRs.

“Retail is one of the most data-driven businesses on the planet. Point of sale (POS), store-level foot traffic, merchandising compliance, customer loyalty, inventory, mobile, video, beacons, sensors, lasers …

OK, maybe not lasers, but you get the idea. Retailers don’t need more data, but with e-commerce sales set to top $27 trillion in 2020 according to eMarketer, in-store data is vital to helping brick-and-mortar stores optimize their increasingly valuable physical space.

Brick-and-mortar retailers need data direction: the right kinds of data, combined in the right ways, and presented in a format that both store operations and the head of merchandising can use right now. The goal of every B&M data initiative should be to increase visibility in-store, so retailers can improve the customer experience, simplify inventory management, boost shelf health, better (or re-) train sales associates and react to customer sentiment – at scale, and in near-real time.

It’s a lofty goal but here are three keys to data retailers can use to optimize their stores today.”

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