Mobee Adds Two Directors to Growing Sales Team

Industry veterans Kevin Larke and Anthony Madrigal join Mobee to serve national prospects.

BOSTON (July 14, 2016)Mobee, a leading provider of crowdsourced in-store data collection for retailers and brand manufacturers, today announced the hiring of sales directors Kevin Larke and Anthony Madrigal, who will focus on national retailers and brand manufacturers respectively. Larke and Madrigal will report to Mike Grimes, chief revenue officer, and be responsible for developing new, sustainable and scalable relationships with prospects who have a national store or distribution footprint.

“Anthony and Kevin have proven records of managing high performance sales organizations within our target industries, and their decision to join Mobee is further indication that the market for crowdsourced insights is growing,” said Grimes. “Their ability to foster lasting relationships with retailers and brand manufacturers nationwide will accelerate Mobee’s projected 400+ percent growth year over year.”

Larke joins Mobee from ShopperTrak, a leading global provider of retail analytics with over 800 retail customers worldwide, where he cultivated new business at global retail organizations. Larke also co-founded and drove new business for Brilliant, a Chicago-based management resources firm specializing in finance and technology services for retailers and consumer packaged goods (CPG) companies.

Madrigal joins Mobee from Rakuten, a mobile loyalty rewards platform for global brands, where he served as senior sales manager. Madrigal previously held sales roles at PayPal and Yahoo, and brings more than 12 years of digital sales experience targeting Fortune 500 brand manufacturers.

The hiring news follows Mobee’s recent move to a 7,000-square-foot space at 99 High St. in downtown Boston. Mobee is poised to expand its staff by more than 50 percent this year as part of an aggressive growth plan.

About Mobee

Mobee is a leading provider of in-store insights that enables retailers and brand manufacturers to make smarter business decisions every day. Founded with a vision to use mobile technology and the power of the crowd to collect the world’s offline data, Mobee deploys custom “Mobee Missions” on a variety of topics via its mobile app and delivers relevant insights via a customizable dashboard. Mobee collects and analyzes thousands of data points and photos in real-time, offers persona-based alerts and integrates with existing workflows to provide a chain-wide review of the shopper experience, faster, cheaper and at greater scale than third-party mystery shopping or merchandising companies. For more information visit and follow @MobeeRetail.