BOSTON, Mass. (Feb. 1, 2016)Mobee, the leader in real-time crowdsourced insights for brands, retailers and asset management firms, today announced the hiring of Mike Grimes as chief revenue officer (CRO). Grimes will lead Mobee’s go-to-market strategy, sales and business development efforts. Grimes brings more than 25 years of proven success in building and growing digital solutions for retail-centric organizations to his new role.

“When an accomplished mobile and retail industry leader looks at your company and says, ‘I want to be a part of it,’ it’s really an indicator that the market for crowdsourced insights is significant,” said Hal Charnley, President and CEO of Mobee. “Our brand and retail customers should feel re-affirmed that they’ve chosen the right partner.”

Most recently, Grimes led Catalina’s expansion into digital promotions as SVP of digital retail solutions. Prior to joining Catalina, Grimes served as CEO of Modiv Media, a mobile shopper marketing solutions company that was acquired by Catalina in 2012. Grimes has been active in real-time proximity and wireless mobility solutions for the retail supply chain since the dawn of the cell phone.

“Crowdsourced intelligence will play an important role in the future of retail, just as Waze and Kickstarter have transformed navigation and fundraising,” said Grimes. “Brands and retailers are seeking new ways to collaborate, and Mobee’s platform provides a unique lens into the behaviors of their common denominator—the shopper.”

Mobee plans to expand its staff by over 50 percent this year as part of an aggressive plan to grow its Boston headquarters and influence in the national retail market. In 2015, Mobee closed a $7.3M Series A funding round and projects its growth in 2016 to be in excess of 400 percent.

About Mobee

Mobee is the leader in real-time crowdsourced insights for brands, retailer and asset management firms. Founded with a vision to use mobile technology and the power of the crowd to collect the world’s offline data, Mobee provides real-time insights to brands and retailers through custom, location-based data collection through its mobile app, data warehouse and intelligence dashboard. Mobee delivers the “why” behind retail sales to help its customers make informed business decisions about product launch, in-store promotions and displays, shelf positioning, associate training, and more. For more information about Mobee please visit https://mobee.wpengine.com.