‘To Move Forward, Retailers Should Go Back To Basics’ CRO Mike Grimes for Retail Merchandiser
By: Gabrielle Winant
“The takeaway? Omni-channel retailers need to do a better job with the limited physical space they have. Technology can help—when deployed correctly. Before tacking on new and innovative features, retailers should use solutions like mobile crowdsourcing, RFID tags and mounted sensors to improve the basics of store-level experience.” Mobee CRO Mike Grimes outlines the importance of evaluation in retail and effective execution in Retail Merchandiser. Optimized in-store presence is paramount and a clear omnichannel strategy when creating solutions to consumer needs.