Better Support: Three Ways to Support Merchandising Partners Through Crowdsourcing
Feature in Retail Merchandiser Magazine
Retail Merchandiser Magazine featured an article written by Mobee’s CRO, Mike Grimes, discussing how to leverage mobile crowdsourcing to support merchandising partners in their January/February 2017 issue. Mobee uses the power of crowdsourced intelligence to collect real-time shopper insights for brand manufacturers, retailers, and QSRs.
“When products are delivered to retailers nation-wide, it is often the job of third-party merchandisers to set up and maintain product displays.
While this approach is expensive, it is generally more cost-effective than internal processes; however, with pressure on retailers to provide increasingly exceptional shopping experiences, expanding the third-party model becomes cost-prohibitive. This is where leveraging low-cost, high availability crowdsourcing comes in.
Crowdsourcing can supplement current compliance and shelf health measurement services of traditional merchandising providers, while also optimizing some outdated merchandising processes to make them more efficient. In both cases, crowdsourcing strengthens relationships across the supply chain in a more cost-effective and flexible manner.
Here are three ways crowdsourcing can increase the value-add of third-party merchandisers:”