Keeping Track of the Details

Featured in Stores | The Magazine of NRF

Mobee was recently featured in the July 2017 issue of Stores Magazine where CEO and President of TrackR, Chris Herbert and Christian Smith, discuss how Mobee has effectively monitored display compliance of their products in Best Buy all across the country. Mobee uses the power of crowdsourced intelligence to collect real-time shopper insights for brand manufacturers, retailers, and QSRs.

“Last year, TrackR initiated a project with Mobee to evaluate the effectiveness of its own marketing initiatives in relation to its presence in Best Buy. ‘We were asking how you get visibility into the retail channel,’ Smith says.

‘We put displays into all these stores. We did a training initiative with Best Buy and created a training video for all their blue shirts. We’re partnering with Best Buy to help increase sales and awareness of our product in their stores, and we wanted to better understand the effectiveness of those efforts.’

This quest for understanding led the TrackR team to Mobee, which provides crowdsourced data to retailers and brands. Essentially, the client tells Mobee what it wants to know; Mobee then dispatches shoppers (known as ‘bees’) into stores and to find out the answers. After discussions and testing, TrackR launched a nationwide Mobee store testing project of 600-800 Best Buy locations over the holidays.”

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